Sponsor the Norwegian MTB National Team

Team vehicle in front of the Dolomites
Season 2027 · World Cup · European Championships · World Championships

Scandinavian Network is the sponsorship platform around the Norwegian mountain bike national team – from logistics and physiotherapy to advertising space on the team vehicle, which travels across Europe for the entire 2027 season.

Stage 01 / The team behind the team

The crew that makes Norwegian mountain biking possible.

Beweg was GmbH provides logistics and physiotherapy support for the Norwegian mountain bike national team – from training camp to training camp, from race course to race course.

Team vehicle (VW Crafter) with Norwegian National Cycling livery and NORGE tent in the paddock Race set-up, live in action
01

Transport & logistics

Athletes, bikes and equipment safely to every race course in Europe – race by race, border by border.

02

Physiotherapy & recovery

Support in everyday race life: recovery, preparation and medical presence right on site.

03

Presence at every stage

A team vehicle in use throughout the whole season – at race courses, at start podiums, at training camps.

Stage 01 / The face of the team

Oliver Wrobel stands behind the network.

Entrepreneur, physiotherapist and managing director of Beweg was GmbH. He runs a practice at the Olympic training centre in Freiburg, worked at the Olympic Games and has supported the Norwegian mountain bike national team for years – in training, on the road and on race day.

Oliver Wrobel in team clothing in front of the Olympic rings in the Olympic Village, Rio 2016
Rio 2016 · Olympic Village
“Peak performance starts with health. I take care of that – in the Olympic Village just as in the paddock of a World Cup.”Oliver Wrobel
  • Freiburg
    EntrepreneurOwner of the Beweg was practice at the Olympic training centre in Freiburg, managing director of Beweg was GmbH
  • 2012 · London
    Olympic GamesPhysiotherapist at the Olympic Games
  • 2016 · Rio
    Olympic GamesPhysiotherapist at the Olympic Games
  • 2022 · Munich
    European GamesAthlete support at the European Games
  • For years
    Norway · Mountain bike XCOLong-standing support of the Norwegian national team
Gunn-Rita Dahle Flesjå with gold medal and two support staff at the 2012 MTB Marathon World Championships
MTB Marathon World Championships 2012
Reference

With an Olympic champion on the team.

The athletes Oliver Wrobel has supported include Norwegian Olympic champion Gunn-Rita Dahle Flesjå. The photo shows her with her support team at the 2012 MTB Marathon World Championships.

Stage 02 / One season, one continent

Every stop, a new audience.

The 2027 season takes the team through the World Cup stops to the European Championships in Gothenburg and the World Championships in Les Gets. Scroll to ride the route.

01 / SEASON START

World Cup opener

Spring 2027

The first World Cup of the season – the team vehicle rolls to the first stop.

Date to follow
02 / WORLD CUP

World Cup rounds in Europe

Spring to summer

Several World Cup stops across Europe. The UCI will announce venues and dates with the official 2027 calendar.

Calendar to follow
03 / EUROS

European Championships

Gothenburg · Sweden3–8 August 2027

Cross-country, short track and team relay at Skatås – Norway’s direct neighbour as host, with many Scandinavian fans along the course.

Venue confirmed
04 / WORLDS

World Championships

Les Gets · FranceCross-country: 2–4 September 2027

The UCI World Championships in Haute-Savoie around Mont Blanc – maximum media attention.

Confirmed
05 / FINALE

World Cup finale

Autumn 2027

The season finale of the World Cup series – date and venue follow with the UCI calendar.

Date to follow

Status October 2026 — European and World Championship details per UEC/UCI and organisers; the UCI has yet to publish the 2027 World Cup calendar

Stage 02 / Up close

Where the attention is.

Fans stand right at the course, barriers and signage accompany every lap, and the national team races in a jersey carrying its partners. This is the environment in which your brand becomes visible.

Norwegian rider in a red, white and blue jersey racing over rocks, spectators and barriers along the course
On the course
Smiling rider of the Norwegian national team in the partner jersey with a Fuel of Norway bottle
Team Norway
Stage 03 / The audience on site

An international, sports-loving environment.

The mountain bike World Cup and World Championships reach millions of people on screen and tens of thousands right at the course. The numbers, cleanly separated by type of measurement.

Media reach
87M
Cumulative views
World Cup series 2025 across all WBD channels, distributed in over 150 countries and territories
57.3M
Cumulative TV reach
World Championships 2025 in Switzerland, 38 countries, 1,617 hours of broadcast
280M+
Social media reach
World Cup series 2026, as of 1 September 2026, plus almost 200 M video views
On site at the course
440,000
Visits at the World Cups
Season 2025, a record. Counted visits, not 440,000 different people
110,000
Visits at the 2025 Worlds
Valais (Switzerland), of which around 48,500 individual visitors
30,000
Admissions at the 2026 Worlds
Val di Sole (Italy), race week in August 2026

How to read this: views, visits and admissions are not unique people. The figures describe the series or event as a whole, not the visibility of an individual logo. Sources: WBD Sports 2025 · UCI / EY, Worlds 2025 · WBD Sports 2026 · Province of Trento, Worlds 2026 (Italian).

  • Sport- and outdoor-minded spectators right at the course, often travelling in for a whole weekend.

  • International industry audience from teams, manufacturers and the bike trade in the paddock.

  • Sponsor and partner guests in the finish and hospitality areas.

  • Strong photo and media presence through broadcast, trade press and social media coverage around the races.

Your audience check

What does it look like for your audience?

The numbers show the size of the stage. What matters to you is something else: do we reach your customers? We match your target markets with the races and broadcast routes of the 2027 season and show you which space and which moments suit your brand.

  • Which races take place in your home market, for example in Germany, Austria, Switzerland or Scandinavia?
  • On which channels and platforms do your customers watch the broadcasts?
  • Which space on the team vehicle shows your brand to best effect?
Request an audience check

We obtain country-specific audience data from the rights holders (WBD Sports, UCI) and discuss it with you in a personal conversation.

Suitable industries

Bicycles & e-MTB

Manufacturers, components, tyres, dealers and e-bike brands: a direct link to performance, product development and credibility in the sport.

Sport, outdoor & health

Apparel, helmets, eyewear, sports nutrition, recovery, wearables and training equipment: elite sport, technology and an active lifestyle.

Mobility & B2B

Vehicles, logistics, mobility providers and employer brands: team vehicle, tents and international travel as a tangible presentation space.

Stage 04 / Sponsoring & vehicle placements

Your space on the team vehicle.

Reference photo of the current team vehicle. Choose a package below to highlight the matching spaces directly on the photo.

Team vehicle with marked advertising spaces
3
1
2
4
  • 01 Large side panel
  • 02 Window banner
  • 03 Rear doors
  • 04 Logo / sticker space

Choose a package below to highlight the spaces — or tap a space directly

Package contents are illustrative — final design, terms and conditions to be agreed with Beweg was GmbH.

Finish / Kick-off for your partnership

Become part of the team.

Let’s talk about the right space, the right race and the right entry point for your brand.

Oliver Wrobel
Your contactOliver WrobelEntrepreneur · Managing Director, Beweg was GmbH
Practice at the Olympic training centre Freiburg · Olympics 2012 and 2016