The stage for your brand.
The mountain bike World Cup and World Championships reach millions of people on screen and tens of thousands right at the course. Here you will find all figures with their source, separated by type of measurement, so you can pass them on with confidence.
Four terms you should not mix up.
We show every figure separately. That keeps the numbers reliable when you use them internally or with your management.
- Cumulative views
- The sum of all views. One person can watch several races or videos and is then counted several times.
- Cumulative TV reach
- The sum of viewer contacts across all channels and broadcasts of an event, not the number of different people.
- Visits and admissions
- Counted entries to the events. Anyone who comes on several days is counted several times. At the 2025 Worlds there were 110,000 visits but around 48,500 individual visitors.
- Reach of the series, not of the logo
- The figures describe the series and the event as a whole. How often your logo is actually seen depends on space, location and content. We discuss that openly with you.
What does it look like for your audience?
The numbers show the size of the stage. What matters to you is something else: do we reach your customers? We match your target markets with the races and broadcast routes of the 2027 season and show you which space and which moments suit your brand.
- Which races take place in your home market, for example in Germany, Austria, Switzerland or Scandinavia?
- On which channels and platforms do your customers watch the broadcasts?
- Which space on the team vehicle shows your brand to best effect?
We obtain country-specific audience data from the rights holders (WBD Sports, UCI) and discuss it with you in a personal conversation.
Sources (as of 19 October 2026): WBD Sports, season 2025 · UCI / EY, Worlds 2025 Valais · WBD Sports, 2026 interim figures · Province of Trento, Worlds 2026 (Italian). The organisers do not publish a separate figure for Europe alone.
Become part of the team.
Let’s talk about the right space, the right race and the right entry point for your brand.
Practice at the Olympic training centre Freiburg · Olympics 2012 and 2016