Your brand on the road through the season.
One team vehicle, one national team, three stages: World Cup, European Championships and World Championships. Here is what a partnership with Scandinavian Network means in practice.
Not just a logo on a race weekend.
International media reach
The World Cup series reached over 87 million cumulative views in 2025 and was distributed in more than 150 countries and territories. The 2025 World Championships reached 57.3 million cumulative TV viewers.
Direct presence at the course
440,000 visits at the 2025 World Cups. Team vehicle, tent and equipment stand in the paddock and at the course, where fans, organisers, athletes and media come together.
Long-term partnership
Your brand becomes part of the athlete support, the race logistics and the stories around the season. A partnership can be built up beyond a single season.
Building blocks of a partnership.
We put your package together with you. Scope, quantities and terms are agreed individually.
Advertising space on the team vehicle
Side panel, window banner, rear doors or logo space, visible at the course and in the paddock.
Presence in the paddock
Visibility on tent and team equipment, where team, fans and industry meet.
Photo and video material
Footage from the paddock and everyday race life. Usage rights for your channels by arrangement.
Social media content
Mentions and posts around team and races that extend your brand digitally.
Joint activities
Campaigns, stories and occasions around races and team, tailored to your brand.
Encounters on site
Contact with the team and support staff at selected races, by arrangement.
Three ways into the partnership.
- Largest advertising space on the vehicle (entire side wall)
- Exclusive visibility as main sponsor on all channels
- Logo placement on the team jersey by arrangement
- Priority for on-site appointments at the course
- Advertising space on window banner and rear doors
- Mention on website, social media and press material
- Visibility at all season stops
- Placement as logo or sticker space
- Mention as supporting partner
- Entry into the sponsoring network
Package contents are illustrative. Final design, terms and conditions to be agreed with Beweg was GmbH.
Brands that combine performance, technology and movement.
Bicycles & e-MTB
Manufacturers, components, tyres, dealers and e-bike brands: a direct link to performance, product development and credibility in the sport.
Sport, outdoor & health
Apparel, helmets, eyewear, sports nutrition, recovery, wearables and training equipment: elite sport, technology and an active lifestyle.
Mobility & B2B
Vehicles, logistics, mobility providers and employer brands: team vehicle, tents and international travel as a tangible presentation space.
From first conversation to season start.
- 01
First conversation
We get to know your brand, your goals and your target markets.
- 02
Audience check
We match your markets with the races and broadcast routes of the season.
- 03
Offer
You receive a package with spaces, term and usage rights.
- 04
Kick-off
Vehicle livery, season planning and joint content get under way.
Frequently asked questions.
Does every spectator see my logo?
No, and we do not promise that. The figures describe the reach of the series and events as a whole. How often your brand is visible depends on space, location and content. We discuss openly with you what is realistic.
Which races are part of the 2027 season?
Confirmed are the European Championships in Gothenburg (3–8 August 2027) and the World Championships in Les Gets (cross-country 2–4 September 2027). The UCI has yet to publish the World Cup calendar. As soon as it is available, we will add the stops.
How long does a partnership run?
We agree that individually. A partnership can start for one season and be set up over several years.
May I use photos and videos for my channels?
Yes, we define the usage rights for photo and video material together in the offer.
Are there audience figures for my country?
The organisers publish overall figures, not always a breakdown by country. For your target market we ask the rights holders and include the result in your audience check.
Become part of the team.
Let’s talk about the right space, the right race and the right entry point for your brand.
Practice at the Olympic training centre Freiburg · Olympics 2012 and 2016